I recently stumbled on this video on TED Talks.
Rachel Botsman talks about collaborative consumption. Her main argument is that technology is enabling trust between strangers. New media has enabled us to mimic the ties that happened face-to-face on a cyber level. Social networking sites and real time technologies are taking us back. After all we are primates and it is in our nature to share. We are widening our world to share which is creating an economy of "what's mine is yours". She calls this collaborative consumption.
From this notion emerges the concept of reputation capital which is going to became more and more important in the future.
So is this spouse to signal the end of capitalism as we know it, or is this just a variant of production capitalism? But them where is the production, or is this the final shift from production to consumption, a line capitalism was following. Hmm? I'll let you decide for yourself. Certainly this takes consumption to a new form.
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